Florencia the Label

Designed to inspire the woman who is bold, confident, and unpretentious, Florencia the Label offers statement-making styles that are both beautiful and wearable. These gorgeous pieces are effortless, spontaneous, and radiate charm. Created by Melbourne designer, Nicole Helos, the label's philosophy is simple yet unique designs that go against the grain for an individualistic, eclectic look. A true one-of-a-kind, this must-know brand is renowned for its use of exotic colours and distinctive prints. Each piece is designed in Melbourne and made in Bali, with sustainable and ethical practices encouraged wherever possible.