Born out of the kitchen of a suburban Melbourne home, White & Co has grown a lot in its short five years. Once a one-woman operation, we today encompass a boutique, office, two warehouses, over 20 team members, and seemingly endless amounts of jogger pants! Here’s a little about our story so far and who we are.
In the beginning...
Our world today
Spurred on by the joy of sourcing clothes and accessories she knew her customers would love, Krissy quickly built White & Co into a key player in the Australian fashion landscape. Today, we have customers all around Australia, New Zealand and overseas, all of whom we appreciate so much!
Our team has also grown significantly. No longer a one-woman operation, our team includes many amazing people working across our Malvern boutique, head office, and Moorabbin warehouse (probably the most stylish warehouse in all of Moorabbin, if we do say so ourselves).
While our everyday aim is to provide busy women with the fashion basics they need and want, our overall ethos is so much more than that. At our core, we’re about supporting women. From flexible employment for mums returning to work to sponsorship of disadvantaged girls, our goal is to uplift others and help them achieve their goals.
Of course, our customers remain at the heart of everything we do. Offering them an amazing shopping experience, whether in-store or online, and providing them with clothes that make them feel fabulous gives us joy every day. After all, women are amazing and deserve to be celebrated!
Our journey so far has been an exciting one and we’re so thankful for all of you who have come for this ride with us. We couldn’t have done it without you and look forward to seeing what the future holds!
A special thanks goes to the man behind the lense, Jacob, our in-house photographer and resident IT guru, who took the images featured in this article.
Please note: All photos were taken before current COVID restrictions and were shot in line with COVID-safe workplace practices at the time.