White & Co Living
The ICONS
"Think timeless tailoring, effortless layering pieces, refined essentials and versatile silhouettes designed to mix and match endlessly and beloved for years to come." - Sarina, Head of Design
a considered capsule
A considered capsule of timeless wardrobe staples, designed to be worn on repeat, season after season, year after year. The pieces you reach for without thinking. The ones that always work. The ones that stay in your wardrobe for decades, while the way you style them evolves with you.
Created to form the backbone of a truly effortless wardrobe, the Icon Series is built around elevated separates that transcend trends and occasions. From everyday dressing to workwear, weekends away, long lunches, travel and everything in between, these are the pieces designed to move with your life.
Think timeless tailoring, effortless layering pieces, refined essentials and versatile silhouettes designed to mix and match endlessly and loved for years to come.
The ICONS Series.
Timeless by design. Endlessly wearable.
Elevate your daily ritual with ICONS by White & Co. The Label. A meticulously curated collection of essential pieces designed to form the ultimate capsule wardrobe. This isn't just a selection of clothing; it’s a strategic system of style, where every item is engineered to mix and match, allowing you to create an endless outfits options with ease.
Whether you're at home, out running errands, catching a flight, or enjoying a slow weekend away, these are the pieces that make everyday dressing feel easy, warm, and effortlessly pulled together. Designed to keep up with real life without sacrificing comfort or style, they’re the kind of staples you’ll wear on repeat, season after season.
True ICONS aren't just seen; they’re felt. We’ve prioritised classic design and meticulous detail in every stitch.
Outfit Inspo:The Carter Shirt - Black - A classic black shirt to add a clean, crisp element to any outfit
The Catalina Cropped Wide Leg Jeans - Your go-to jeans that are comfy and look stylish
Paired with the Parrallel Suede Sneakers in Green/ Mint from Goodsole and the Panama Cross Body Bag Black
The beauty of The ICONS lies in their transformative power. Dress up a simple cotton shirt with our tailored blazer for a professional edge, or pare back a denim dress with a half-zip sweater for an easy weekend aesthetic. Each piece serves as a building block, allowing you to transition seamlessly from a polished office presence to a relaxed, off-duty vibe without ever feeling under—or over—dressed.
Breathable Natural Fibres: Experience the crisp touch of premium cotton shirts and the lived-in softness of our basic tees. These pieces are crafted from high-quality fibers that breathe with you and layer without bulk.
Signature Denim: From denim dresses to classic jeans, our denim is selected for its authentic weight and perfect amount of stretch, ensuring a flattering silhouette in inclusive sizes 6–22.
Luxurious Ponte & Tailoring: Our signature ponte pants and blazer offer a sophisticated, structured look with the secret comfort of high-stretch, recovery-focused fabric. They hold their shape from your first meeting to your final glass of wine.
Elevated Textures: The trending half-zip sweater and our range of throw-on tops feature refined ribbing and polished hardware, proving that even "casual" can feel incredibly high-end.
Outfit Inspo:
Timeless Straight Leg Point Pants – The ultimate go-to for comfort and polish
Timeless Ponte Blazer - Black – Elevate any outfit with a structured yet soft blazer
discover your new daily uniform
No matter the occasion, ICONS by White & Co. The Label will help you put together an outfit without the stress. From the perfectly cut tee to the blazer you’ll reach for time and again, The ICONS are more than just a collection—they are a commitment to effortless, everyday elegance. We invite you to explore these foundational pieces and experience the ease of a wardrobe that truly works for you. Shop the collection today and find your forever favorites at White & Co.
