Online shopping has opened our closets to a world of choice. With a simple click of a button, we can have our favourite fashion finds being sent to us from across the globe. But what if the best pieces have been under our noses the whole time? In Australia, we have a host of homegrown talent designing exceptional garments and selling must-have styles. Here, we introduce you to the local labels that have caught our eye and filled our wardrobes. (After all, there is a reason why we stock them!) Whether you’re looking to support local businesses or simply shop some great fashion, you can’t go past these 25 best Australian women’s clothing brands.
Born out of the relaxed coastal town of Ocean Grove in Victoria, Elm Lifestyle offers effortless everyday style. A favourite of ours (and our customers), Elm is beloved for its comfortable, flattering styles that come in classic hues as well as vibrant colours and prints. Inspired by art and interior design, the label strives to make your daily wardrobe choices simple with gorgeous, timeless styles.
Elm Lifestyle’s sister label Foxwood offers curated pieces centred around quality, fit, and wardrobe simplicity. Embracing busy, on-the-go women, their range of staple pieces utilises sophisticated hues and on-trend prints to bring life to everyday essentials. Perfect for trans-seasonal wear, Foxwood Clothing’s timeless designs ensure styling your wardrobe is as easy as ever.
3. Betty Basics
A popular Melbourne-based fashion label, Betty Basics focuses on designing the casual, basic staples that every woman needs in her wardrobe. The label’s mission is simple; to create everyday essentials for every body shape and style of woman. While the brand does gorgeous fashion drops, its core range is outstanding. As well as being quality staples, the essentials range also gives back with a percent of its wholesale profits going toward supporting vulnerable women in hospital and refuge care. Now that’s what we call feel-good fashion!
Inspired by living adventurously Eb&Ive celebrates the modern woman through their sophisticated designs and easy-to-wear products. Founded by two friends Nicky and Julie, the brand's ethos is to embrace simplicity with an edge, inspiring busy women of all shapes and sizes to feel confident. With a beautiful range of pieces that suit any occasion, you’ll fall in love with their carefully curated collections which are nothing short of “must-have wardrobe staples”.
Born with the idea of paradise in mind, Haven characterises the ultimate laid-back lifestyle. Eclectic, vibrant and perfect for tropical escapes, their range of colourful pieces are designed to complement the feminine spirit, offering both comfort and style in spades. Whether you are looking for a gorgeous sundress, practical pant or relaxed tee, Haven will extend the versatility of your wardrobe with its thoughtful pieces and colour pop designs.
6. 3rd Story
While Australia has no shortage of great brands, one of our personal favourites is 3rd Story. With a stable of relaxed and easy wardrobe essentials as well as must-have fashion injections, this label has earned its place in your wardrobe. Make it your go-to for trans-seasonal styles that can easily be layered or worn on their own.
7. Jovie The Label
Thought up in a beautiful beachside town just outside of Melbourne, Jovie the Label celebrates the modern woman with considered pieces that are designed to be mixed and matched for the ultimate ease. Created with the idea of comfort and style in mind, each collection is produced with 100% BCI ethical cotton, breathing new life into well-loved favourites with their playful (and comfortable) range of sweaters, pants and tees.
8. Isle of Mine
Australian label Isle of Mine offers bohemian beauty mixed with some modern chic! Created to inspire the dreamer and empower women, Isle of Mine crafts ethical and affordable styles that are perfect across all seasons. The label’s collection is effortlessly elegant with flowing feminine dresses, bold knits and stand-out styles that will elevate your wardrobe with ease. As a bonus, they have also partnered with the same factory exclusively for eight years to ensure the workers are treated fairly and the quality of production is of a high-level.
9. PQ Collection
PQ Collection offers high-quality, inclusive garments that help women feel empowered and confident! Thanks to their great designs, the label’s pieces make it easy for you to embrace your personal style without compromising on affordability or comfort. Offering versatile styles that flow and flatter in soft, stretch fabrics, the range is perfect for curvy women sized 18-24.
10. Hammill & Co
Enjoy a colourful life with Melbourne designer Cat Hammill’s beloved Hammill & Co! This fabulous label has become an icon of Australian fashion thanks to its bold prints, colour pops, and positive messaging. Offering everyday styles with a statement look, the label specialises in relaxed sweats, lounge pants, tees and tanks with a loose, easy cut and cool look. Perfect for the weekend!
11. Est. 1971
Well-known for its beloved “windy” windcheaters, Est. 1971 creates effortlessly cool jumpers, tops and bottoms. Established by two friends suitably both born in 1971, the brand promises to keep your wardrobe fresh with stylishly casual pieces. With a modern meets vintage slant and signature design details like contrast elbow patches, the range is one you’re sure to love.
12. Elm Embrace
Elm Embrace offers perfect everyday outfits for curvy ladies. The label’s ethos is to shorten the gap between mainstream and plus size fashion, which is something it does incredibly well. A sister label to Elm, the brand caters to sizes 18-22 with its everyday essentials and fashion pieces. Shop it for easy-to-wear styles with a stylish look.
13. Betty Basics Plus Size
Celebrate your curves in on-trend fashion and comfortable, quality basics from Betty Basics Plus Size. Available in sizes 18-22, this local label’s styles encompass everyday essentials, weekend heroes, and more. Easy to wear and adaptable, it has you covered for everything from lazy days at home to dinners and drinks with friends.
14. 3rd Story Curve
Inclusivity is essential for great brands and 3rd Story is on the right track. The label’s curve range accommodates sizes 2XL-4XL with its variety of relaxed and easy wardrobe essentials. With a focus on trans-seasonal basics and layering, the brand is one to turn to when you’re in need of foundational pieces for your closet.
Fresh out of Melbourne, Leoni is a White & Co. favourite that offers simple but authentic styles for every occasion. You’ll love this label for its affordable, modern fashion that’s effortlessly stylish and on-trend. From gorgeous tops to easy dresses and wear-everywhere joggers, Leoni has the styles you want at a price you’ll love.
16. The Others
Another Melbourne name to know is The Others. If you're not familiar with this fabulous brand, you’ll want to be. The label is best known for its unique offering of easy fashion styles with bold aesthetics and a modern edge. An excellent provider of day-to-night essentials, it's a reliable source for inspired garments that transcend season, occasion & trends.
17. Frankie’s Melbourne
Born out of the streets of Melbourne, this label was created with the intention of brightening every day. Crafting statement designs in striking colours, Frankie’s Melbourne is the name to know if you’re after fun fashion with a laidback-meets-luxe aesthetic. Female-owned and operated, the local womenswear brand is renowned for its playful lurex knits and striking statement skirts. Unique, chic and cool, it ticks all the boxes.
18. Nude Lucy
Basic but never dull, Nude Lucy is a lifestyle brand that focuses on clothing for the casual Australian way of life. With a minimal, easy and timeless aesthetic, the label elevates laid-back, casual dressing for a chic, understated look. Whether you’re searching for the perfect dress, linen shorts or leisurewear, Nude Lucy has you covered. The brand offers relaxed fits, luxurious fabrics and pieces that will become the cornerstones of your wardrobe.
19. Cartel & Willow
Designed by women, for women Melbourne founded brand Cartel & Willow is a pioneer when it comes to essential staple pieces for your wardrobe. Created with both style and comfort in mind, their fashionable, on-trend range of everyday basics will quickly become your off-duty uniform. From slogan sweats to wear-everywhere joggers, Cartel & Willow is one to keep in your style repertoire.
20. Leoni Plus Size
Leoni offers contemporary and flattering clothes at affordable prices, and its plus size range is no exception. Making it easy to achieve a casually chic wardrobe, the Leoni Plus Size range features a variety of gorgeous designs that are effortlessly stylish. With sizes from 18-24, this local favourite is a must-know for curvy women.
21. Jovie The Label Plus Size
The same Jovie The Label styles you love in sizes to suit your curves! We love Jovie The Label Plus Size for its chic fashion styles and inclusive fits. Whether you’re after a comfy cotton jumper made from 100% BCI ethical cotton or a statement star style that you’ll want to rock all weekend long, you’ll find it here.
Who doesn’t love a great shirt? We know we do! That’s why we stock Shirty. This Australian clothing brand offers premium shirts and shirt dresses that’ll seamlessly slide into your wardrobe. Crafted from smooth, comfortable cotton with elastane for stretch and easy movement, the label’s designs both feel and look fabulous.
Each of Sonsee’s styles is specially designed in Australia before being crafted in Italy. Famous for its anti-chafing shorts, the label utilises its signature 360-stretch fibre for breathability, shape-retention, and moisture-wicking properties. A favourite with our curve customers, Sonsee’s quality designs offer incredible comfort and craftsmanship, meaning you’ll feel amazing all day long.
24. Bamboo Body
One of our favourite plus size labels, Bamboo Body has been supplying seriously soft and comfortable clothes to the Australian market for over 15 years. Offering high-quality bamboo and organic cotton clothing for women, the label has mastered stylish essentials to fit and flatter curves. Soft, chic, and sustainable, this label’s pieces will have you looking and feeling great whenever you wear them.
25. Prene Bags
Though not technically a clothing brand, Prene Bags is an essential on our list of Australia’s best fashion labels. Offering stylish bags crafted from lightweight, machine-washable neoprene, Prene is the accessories brand you need to know. Designing from its Melbourne studio, the label creates practical pieces with cool details. You’ll love their chic, cross-body bags in smart pop-colours which are perfect for toting all your essentials (phone, card, keys…) in style.