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winter '25
campaign
Effortless comfort with grounded warmth. Framed by the still waters and crisp air of Daylesford Lakeside, White & Co. The Label’s latest Australian-designed capsule captures the essence of winter living.

Sumptuous cashmere-blend knits deliver all-day comfort, elevated by signature details that feel considered, not overdone. Our much-loved ponte pants offer ease and structure in classic colours you’ll reach for again and again. Made to layer, made to move, this is winter dressing with purpose.

Effortless Style. Made for Living.
Discover Collection

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As winter settles in, our latest collection brings together comfort and quiet sophistication. Shot lakeside in soft morning light, these pieces are made for crisp days and relaxed moments, designed to warm, flatter, and move with you.

The Chalet Longline Cardigan offers easy elegance with its fluid shape and contrast detailing, perfect for layering over casual staples. The Upstate Knit Jumper adds a subtle twist with its double cuff pop of colour, blending laid-back charm with considered design. Wrapped in softness and styled with ease, these essentials are winter, your way.

Explore New Cashmere by W&Co.
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Discover New Ponte
where comfort meets confidence.
effortless layers, endlessly wearable.
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behind the scenes

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White & Co. The Label Winter 25. Shot lakeside in the serene winter stillness of Daylesford, Victoria.



Winter '25 Capsule
Shop Winter '25 by White & Co. The Label
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TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
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