winter '25
campaign
Effortless comfort with grounded warmth. Framed by the still waters and crisp air of Daylesford Lakeside, White & Co. The Label’s latest Australian-designed capsule captures the essence of winter living.

Sumptuous cashmere-blend knits deliver all-day comfort, elevated by signature details that feel considered, not overdone. Our much-loved ponte pants offer ease and structure in classic colours you’ll reach for again and again. Made to layer, made to move, this is winter dressing with purpose.

Effortless Style. Made for Living.
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where comfort meets confidence.
effortless layers, endlessly wearable.
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behind the scenes

White & Co. The Label Winter 25. Shot lakeside in the serene winter stillness of Daylesford, Victoria.



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