Superga

If you're looking for an iconic Italian style, look no further than Superga shoes. This beloved label is well-known for its classic white tennis shoes in canvas and leather, as well as limited edition colours and prints. Its sneakers are both stylish and comfortable and will pair back with almost every outfit in your wardrobe. From classic white Superga leather sneakers and black Superga shoes to on-trend pink and animal print designs, there's an option for everyone.

Believe it or not, the Superga brand is well over 100 years old! The brand's factory began with vulcanized rubber soles in Turin, Italy, the birthplace of the Classic 2750 heritage style. From there, they stayed on the cutting-edge of fashion with a mission to bring high-quality footwear to Italy's people, increasing the product line with technical sport shoes, as well as rubber rain boots, all with a growing range of colours and styles.

The brand's reach spread worldwide as the 2750 shoe became an icon, inspiring flatforms and mid tops for all weathers. From the city to the beach, the office to the bar, and the high street to the park, Superga women's shoes have no boundaries. Find the style of shoes for you and shop with White & Co. below. And, if you're looking for a bargain, don't forget the check out our Superga sale shoes to grab a steal!

Is Superga a good brand?

Yes! When it comes to footwear, Superga is a well-respected and high-quality brand. Offering timeless Italian style, the label creates smart sneakers that are expertly constructed using premium materials like leather. Their shoes are incredibly comfortable and well-made.  

What Superga does Kate Middleton wear?

Kate Middleton is an undeniable style icon and her love for Superga Sneakers is clear. The Duchess of Cambridge is regularly spotted rocking Supergas when dressing casually, and it’s no wonder why! These shoes are seriously comfortable and so versatile that you can wear them with just about anything. Her go-to option is the Superga 2750 Cotu Classic, which is a classic canvas tennis shoe with a vulcanised rubber sole. Whether teamed with jeans and a t-shirt or a flowy dress, they look great.

Do you wear socks with Superga sneakers?

It’s up to you whether you wear your Supergas with socks or not! Many people wear theirs without socks and have no problem thanks to the comfortable design. Doing so also ensures the clean, minimal look of their sneakers is maintained. That said, others do choose to wear theirs with socks or invisible socks. Invisible socks offer the comfort of a sock without the appearance of one. If you do prefer to wear standard socks, however, they should fit without a problem. If you are between sizes though, you may want to buy up to allow some extra room.

Where is Superga from?

Superga is from Italy. The label was founded in 1911 in Torino, Italy by Walter Martiny. Martiny began with rubber-soled footwear before expanding his designs to include vulcanised rubber soles in 1925. Since that time, the label has specialised in high-quality footwear, adding technical sports attributes in the ‘70s. Today, the range is known around the world for its iconic designs, the most famous of which is the 2750.

How do I wash my Supergas?

While we do not recommend washing your Superga shoes, you may be able to wash our Cotu styles. The best way to wash our Cotu (canvas) shoes is in a pillowcase, cool wash and powder detergent (not liquid), leave laces on so you don't lose the shape of the shoe and hang to dry naturally, not on a heater. Please note that you are washing your Superga trainers at your own risk and we do not accept responsibility for any damage that may occur if the above instructions are not followed.

How do I wash my Leather Supergas?

The best way to wash our LEATHER shoes is with a small amount of cleaning product (JIFF is a fave), a very damp cloth and a small bristled brush for the hard-to-reach places. Leave laces on so you don't lose the shape of the shoe and hang to dry naturally, not on a heater. Please note that you are washing your Superga trainers at your own risk and we do not accept responsibility for any damage that may occur if the above instructions are not followed.

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